Birth of the “Z” brand. Company’s first product Z Talc is launched in Tamil Nadu and Karnataka, marks a new beginning in the male grooming sector of India.
Facing the pangs of a newly incorporated company, Argus receives its first private equity, giving it the escape velocity to be projected in league with the “big boys”.
As the market base of Z Talc increased year on year, Z Deo was launched with an eye on the future. It helped diversify the product line of the company.
Facing a rough patch, Argus receives its first External Commercial Borrowing. With additional funds, a sense of insurgence seeps into Argus and the company hasn’t looked back ever since.
Argus evolves its business model and migrates from using sub-contractors to its own production facility. In one clean stroke, this allows Argus to be rid of the extra baggage and puts it on course for unprecedented growth. All the decisions of previous years start to show benefits and Argus is able to spring to its full potential. Z Soap is launched this year, allowing Argus to enter a market with limitless growth potential. Almost immediately, Z Soap makes a niche for itself.
Taking advantage of the global markets, Argus joins hands with strategic partners from China. They begin importing tin cans for talc, from China. As expected, this strategic decision relieved the company from pressures of local procurement and resulted in being a game changer.
A new fully automatic manufacturing factory set up at Uttarakhand, effectively doubles the production capacity.
Touched INR 746 million turnover mark and continues to proliferate in revenue and customer satisfaction.
Launch of Icon – A fresh new variant with a compelling fragrance complementing our existing line of male care products.
Birth of the “Z” brand. Company’s first product Z Talc is
launched in Tamil Nadu and Karnataka, marks a new beginning
in the male grooming sector of India.
Birth of the “Z” brand. Company’s first product Z Talc is
launched in Tamil Nadu and Karnataka, marks a new beginning
in the male grooming sector of India.
Birth of the “Z” brand. Company’s first product Z Talc is
launched in Tamil Nadu and Karnataka, marks a new beginning
in the male grooming sector of India.
Birth of the “Z” brand. Company’s first product Z Talc is
launched in Tamil Nadu and Karnataka, marks a new beginning
in the male grooming sector of India.
Birth of the “Z” brand. Company’s first product Z Talc is
launched in Tamil Nadu and Karnataka, marks a new beginning
in the male grooming sector of India.
Birth of the “Z” brand. Company’s first product Z Talc is
launched in Tamil Nadu and Karnataka, marks a new beginning
in the male grooming sector of India.