Argus is a company founded on a singular vision – to be a leader in the mens’ grooming industry with products that are unmistakably male and strike the right notes of success.
In 1992, Argus launched one of the premier brands “Z Magnetism for Men” in India, which went on to create supples in the Mens’ grooming segment.
Argus was founded by four enterprising brothers, each of whom have a crucial role to play in the company. By playing to each of their strengths, they have built up the company over the years to diversify into a range of products like talcs, soaps and deodorants.
Driven by their need to innovate, the company is now set to expand its vision worldwide and launch products to serve global consumers in the near future.
OUR TEAM
Mr. Sunder
Chief Strategist
Mr. Mohan
Sales & Administration
Mr. Shivaram
Marketing & Quality Assurance
1992
Birth of the “Z” brand. Company’s first product Z Talc is launched in Tamil Nadu and Karnataka, marks a new beginning in the male grooming sector of India.
1993
Facing the pangs of a newly incorporated company, Argus receives its first private equity, giving it the escape velocity to be projected in league with the “big boys”.
1997
As the market base of Z Talc increased year on year, Z Deo was launched with an eye on the future. It helped diversify the product line of the company.
2003
Facing a rough patch, Argus receives its first External Commercial Borrowing. With additional funds, a sense of insurgence seeps into Argus and the company hasn’t looked back ever since.
2004-2005
Argus evolves its business model and migrates from using sub-contractors to its own production facility. In one clean stroke, this allows Argus to be rid of the extra baggage and puts it on course for unprecedented growth. All the decisions of previous years start to show benefits and Argus is able to spring to its full potential. Z Soap is launched this year, allowing Argus to enter a market with limitless growth potential. Almost immediately, Z Soap makes a niche for itself.
2008
Taking advantage of the global markets, Argus joins hands with strategic partners from China. They begin importing tin cans for talc, from China. As expected, this strategic decision relieved the company from pressures of local procurement and resulted in being a game changer.
2010
A new fully automatic manufacturing factory set up at Uttarakhand, effectively doubles the production capacity.
2012-13
Touched INR 746 million turnover mark and continues to proliferate in revenue and customer satisfaction.
2014
Launch of Icon – A fresh new variant with a compelling fragrance complementing our existing line of male care products.
CAREERS
At Argus, our aim is to create an environment that attracts the best talent, and to make our employees the spokepersons of our brand. We believe in the infinite potential of the human spirit and we want to work with people who care, collaborate and create change, both within the company and beyond.
BECOME A TRADE PARTNER
We want to forge partnerships with stakeholders who share our beliefs and want to create a positive impact in society. We work with our vendors and partners to achieve our goals as a team, with the belief that the whole is greater than the sum of the parts.
-
Birth of the “Z” brand. Company’s first product Z Talc is
launched in Tamil Nadu and Karnataka, marks a new beginning
in the male grooming sector of India. -
Birth of the “Z” brand. Company’s first product Z Talc is
launched in Tamil Nadu and Karnataka, marks a new beginning
in the male grooming sector of India. -
Birth of the “Z” brand. Company’s first product Z Talc is
launched in Tamil Nadu and Karnataka, marks a new beginning
in the male grooming sector of India. -
Birth of the “Z” brand. Company’s first product Z Talc is
launched in Tamil Nadu and Karnataka, marks a new beginning
in the male grooming sector of India. -
Birth of the “Z” brand. Company’s first product Z Talc is
launched in Tamil Nadu and Karnataka, marks a new beginning
in the male grooming sector of India. -
Birth of the “Z” brand. Company’s first product Z Talc is
launched in Tamil Nadu and Karnataka, marks a new beginning
in the male grooming sector of India.