Argus Cosmetics

Instilling confidence. Inspiring change.

At Argus, we want to inspire a sense of confidence in every person who uses our products.

With every use, we want to imbibe conviction and self-assurance in them. Because, only those who are confident of changing the world actually go out and do it.

Brand “Z” was launched in 1992, with a strong sense of self belief, determination and confidence by its founders.

It is this very same sense of confidence that we want to inspire through each one of our products. Brand “Z” has grown thanks to constant innovation, a passion for learning and a hands-on approach by the founders. This has helped us grow the company to what it is today.

At Argus, the pillars of our company are the values that we have built the business on. We have developed these brand values, on the very tenets with which our founders created the company. We hope to take them forward in everything we do and to inspire every person whose life we touch.

Constant Care

We care for our employees, our customers, our stakeholders and our environment. Our customers are of utmost importance to us, and we will go to any lengths to keep them satisfied. At Argus, we believe that being open, transparent and following ethical practices is the foundation of our company.

Constant Innovation

Innovation has always been at the heart of Argus’ journey. Through a commitment to creativity, we have always developed products that have been highly appreciated by discerning men. From product formulation, to choice of fragrance, unique branding and building a strong distribution work; there has always been innovation at every step.

Constant Growth

We have always been hungry for more, and will keep pushing ourselves till we develop the best possible product. At Argus, we will never be satisfied with the status quo – this is why we were able to build Z up to the cult brand that it is today and it’s this hunger for growth that has created an aspiration to lead the male grooming, space and will always push us onward.

Our unique fragrance for Z talc, Z deo, Z soap and the Icon range of products, has delivered on our promise of helping people exude a sense of confidence and inspire change around them.

Each one of our products has a story to tell and is firmly entrenched in the hearts and minds of all our loyal customers around the world.

Z Magnetism for Men

The international fragrance of Z has unique, transparent, sheer fragrance that leaves a lingering impact and is as appealing to men as it is attractive to women.

Z Icon

The fragrance of Icon has an unusual and irresistible scent, it is in the ‘gourmand’ category which makes it a fragrance that you feel like devouring.


At Argus, our aim is to create an environment that attracts the best talent, and to make our employees the spokepersons of our brand. We believe in the infinite potential of the human spirit and we want to work with people who care, collaborate and create change, both within the company and beyond.


We want to forge partnerships with stakeholders who share our beliefs and want to create a positive impact in society. We work with our vendors and partners to achieve our goals as a team, with the belief that the whole is greater than the sum of the parts.