About Us
In 1992, Argus Cosmetics Limited was set up to develop world-class grooming products for men. From its inception, we have set out to redefine the men's grooming market by introducing a range of innovative and high-quality products with the brand name Z Magnetism For Men.
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The first milestone came in 1992 with the launch of the talc product. The next product that was introduced was deodorant in 1997, which further cemented our brand's commitment to providing essential grooming solutions for men. In 2002, we expanded our product line by introducing soaps, catering to the needs of our customers.
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Our unwavering commitment to meeting and surpassing customer expectations has been evident in the constant evolution and expansion of our product offerings. From talc to deodorants and soaps, we ensure that our range of products covers every aspect of men's grooming, leaving no stone unturned in the pursuit of customer satisfaction.
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Z Magnetism remains a trusted and respected brand in the men's grooming industry. With a history rooted in quality and with a forward-thinking approach, we strive to make a lasting impact by providing men with the best grooming experience possible.
Our Values
At Argus we want to inspire a sense of confidence in every person who uses the products. With every use we want to imbibe conviction and self-assurance in them. The brand was launched in 1992 with a strong sense of determination and self belief.
It is the very same sense of confidence we want to inspire through our products to the customers. The approach of constant innovation and passion given by the brand owners are effectively very positive. We have developed these brand values on the very tenets with which our founders created the company. We hope to take them forward in everything we do and inspire everyone’s life.